How to influence how the consumer moves within the marketing funnel?

We map marketing effort to each stage of the funnel, that we push the consumers in the right direction and we don't do anything to hamper that progression.

But we need to understand the buyer's journey: if you know that, you know where to deploy solutions. The funnel is the bigger picture, but we need to understand everything in-between.

The journey in the funnel needs to be systematic.

Loyalty is when after a user converts, if they stick around and show loyalty to your brand.

Customers can move up and down the funnel. Many variables to account for in the decision making process of the prospect.

Evaluate journey inside and outside the brand.

What increases the positive perception of the brand is tact: knowing what they need in their journey, convincing them you understand their needs and you are authentic in your ability to give them what they are looking for.

Best marketing maps consumers journey and identifies when consumers will cross into your funnel.