Enshittification is a three stage process:

1. Surpluses are allocated to users until they are locked in
2. Surpluses are then withdrawn from users and given to business-customers until they are locked in.
3. All value is then harvested for the company’s shareholders, leaving just enough residual value in the service to keep both end-users and business-customers glued to the platform.

Big tech often suffers from flaky UIs, poor development experiences and bugs. Quality is not a hard sell in big tech because it doesn’t make the stock value jump up a week later, superficial features does.

References

• https://pcloadletter.dev/blog/big-tech-quality/