Website

To connect a website to GA, you need to add a tag to the site.

A tag is a small piece of code added to each page of your website in order to measure users.

A tag can be added directly to the code, or you can use a tag management system like Google Tag Manager

Once a tag has been added, it will collect information on the user like device type and geographical information, and how they interact with your website.

This interactions are sent to GA as events. E.g. First visit of a user will be logged as first visit event.

Events provide insight into what’s happening on your website or app, such as page views, button clicks, user actions, or system events.

By collecting data as events, Analytics combines app and web data in a common language in your reports.

As events are collected, they are processed and turned into information you can see in reports.

You can also create custom events for specific actions you want to analyse.

Mobile app

To connect GA to an app, you need to add the Firebase SDK to the app.

References

• marketing-funnel

Next -> ga-account-structure