Analytics 360 is the paid enterprise version of Google Analytics. It introduces additional features more suitable to big enterprise needs.

More flexible account structure

Analytics 360 introduces two additional ways to organize your Analytics data: subproperties and roll-up properties.

• Subproperties: A subproperty gets its data from one other property called the source property. The data in a subproperty is typically a subset of the data in its source property. Ideal for data and user governance.
• Roll-up properties: A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties. Ideal for bird’s eye view of business.

Enterprise-level features

• More robust Change History so you can review when settings are edited
• Service Level Agreements (SLAs) across many product functionalities, such as data collection, reporting, processing, and attribution.

Higher limits for enterprises

References

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