Above the line marketing, also called ATL advertising, is a less focused marketing technique that reaes a larger/wider targer audience. This is a more old-school approach that boosts brand awareness. ATL advertsiting strategies include:

• Television
• Radio
• Billboards
• Newspaper and magazines

These mass media promotions allow you to reach a large audience but can cost more than BLT below-the-line-marketing techniques and don’t utilise specialised data on your business’s target audience. ATL methods suit large corporations aiming to build a well-known brand

References

• https://blendcommerce.com/blogs/shopify/above-the-line-below-the-line-marketing